Excerpts of the following interview appear in the July issue of Lacrosse Magazine. As promised, here's the full interview with Twitter co-founder Biz Stone.
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Lifestyles: Biz Stone Tweets at Length on Start-Ups
Biz Stone is on the move, much like his company — the wildly popular social phenomenon Twitter.
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Biz Stone, Twitter co-founder and former lacrosse player. |
But like any former lacrosse player, he loves to talk about the
sport, so he violated his 140-character rule to dish the dirt with
LM.
How did you first get into lacrosse?
When I got to high school at Wellesley (Mass.), I wanted to get
involved in sports, but I’d never done anything in my youth
like the other kids, so I was intimidated by the learning curve.
When I learned that my high school didn’t have a lacrosse
team, I saw that as an opportunity — if nobody knew how to
play lacrosse, then we would all be equals. So I got a coach and
helped found a lacrosse team. It turns out that I was pretty good
and led the team for four years, which was a great learning
experience.
Was that your first start-up, so to speak?
You could say that was a first start-up. Although, as a kid I
would go into the basement and try to invent things — my own
scuba tank made from soda bottles did not work out. When I was in
middle school, I started Stone’s Weekly Lawn Care, which was
just me pushing a lawn mower around the neighborhood because I
wasn’t old enough to drive. There was one lawn that was
pretty far away, which was a little weird.
Do you think entrepreneurs are born or made?
Some entrepreneurs are born and others just need to have the
vision unlocked somehow. There is a German film called “Wings
of Desire” — in it, an angel wants to know what it
feels like to taste food, drink coffee, fall in love and other
things. In order to do so, he must become mortal and that, to me,
is what being an entrepreneur is like. That overwhelming
willingness to go for it.
How did you first become interested in technology and
social networking?
My initial interests were in the arts. I dropped out of college to
accept a position as a graphic designer and later taught myself to
design for the Web. As luck would have it, some friends wanted to
start an Internet company, so we put our heads together and created
Xanga.com in
2000. Xanga launched me into the world of social media.
How important is teamwork at Twitter?
A strong focus on internal communication and teamwork are what
pulled us from the brink when our popularity far outstripped our
preparation. During that trial by fire, breaking our team up into
smaller teams that could focus on a more craftsman-like approach to
work led to more communication. We continue to focus on
communication and culture so the company will grow up properly.
How about resiliency? There must be a lot of
trial-and-error at a start-up, not unlike kids and parents trying
to get lacrosse off the ground.
It’s important to get started, make mistakes and iterate
towards success. Yes, Twitter ran into trouble when it got popular
fast, and we weren’t ready, but that’s preferable to a
service that is built perfectly to scale but nobody uses it. The
important thing is to be playing the game — not talking about
playing the game.
What advice would you give to someone starting a team or a
company?
Whatever you start, you should be an active participant.
Don’t start something because other people will like it,
start it because you want it in the world. Start it because you
want to be part of it and you’re emotionally invested.
What do you see for lacrosse in San Francisco?
It’s very popular in SoCal, but I understand it’s
growing in the Bay Area.
We just hired someone who was a lacrosse player at Stanford here
in the Bay Area — she brought her sticks the other day and
we’ve been playing catch in the office. It’s a big loft
space.
How do you handle corporate growing pains?
Scaling is an important word from a technical aspect, but also
from a company and team aspect. The key is to focus on those
ingredients that are important — the people. We try to answer
the question, ‘What does it mean to build a company?’
You need a great product and an awesome place to work, but you also
want to contribute to global and local issues. It should be
meaningful to come to work.
What is your favorite Tweet ever?
My friend Philip wrote a funny tweet a while back, “Taking a
bath. Come over if you want to learn about water
displacement.” Knowing Philip, that made me laugh out loud.
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